Hudson Valley Shakespeare Festival
As the only professional Shakespeare Company in the Hudson Valley Region, the Hudson Valley Shakespeare Festival already had a devoted following of theatergoers. However, the organization was aware that they had barely scratched the surface in terms of maximizing their marketing efforts and we were brought in to create a dynamic online presence for the company.

We designed a multi level on-line marketing plan that was implemented along with outreach to traditional print and broadcast media.

Open Door Family Medical Centers
When we first began working with Open Door back in 2000 they were a 30 year old, federally qualified not for profit community health center with 3 offices serving the uninsured and underinsured in Westchester County New York. They were also one of the best kept safety net secrets in the county. When you are trying to serve an at-risk population and raise money simultaneously the last thing you want to be is one of the communities best kept secrets.

Through the development of a simple strategic communications plan that included creating a branded message and look for the organization, Open Door’s profile has steadily been on the rise and they are now recognized as a community leader and one of the strongest safety net health care organizations in the county. This goal was reached through a close collaboration with Open Door’s senior staff and through our creation of a consistent media relations plan. In addition we worked closely with Open Door to develop a unique bi-annual fundraiser. Realizing that the community was saturated with traditional dinner galas, we created the bi-annual Open Door Benefit concert that has featured internationally acclaimed recording artists including The B-52s, Toots & The Maytals, Joan Osborne and India. Shameless Promotions brought award winning rock radio station 107.1 The Peak in as lead media sponsor for the event and on-air personality Jimmy Fink has served as the MC for the concerts.

Today Open Door operates 4 full service health centers and 3 school based health centers seeing over 34,000 patients annually. They are now recognized as an expert resource for the media when reporting about issues that include:

Covering the uninsured and providing quality medical care to the under and uninsured
Healthcare policy issues
The care of at-risk youth
Childhood Obesity
Teen pregnancy
Providing HIV/AIDS outreach, education and treatment to an at-risk population
Providing health care to a diverse immigrant community
Women’s health issues

Result: Open Door Family Medical Centers has been featured in local publications as well as regional and national publications including:

The New York Times < click for article
CBS Evening News
NBC Nightly News
Telemundo
Univision
News 12 Westchester
The Journal News
Parent Guide
Westchester Magazine
The Wag
Forum Magazine (the national publication of the National Association of Community Health Centers)

Shameless Promotions was tapped by the Attain Fertility® Network, an IntegraMed specialty, to raise consumer awareness of its network of fertility centers across the United States and the broad range of services and support they provide for couples on the path to parenthood. Working with Attain Fertility’s social media and marketing division, we have developed original content on a variety of topics including conditions that affect fertility, the correlation between lifestyle choices and fertility and fertility options, which have been distributed nationally through a wire service as well as to targeted media outlets. The content also helps direct people to the multi-platform social media communities Attain Fertility has created on Facebook, Twitter and through a blog, to provide education and support to people dealing with fertility issues. Materials featuring specialists and doctors in the Attain Fertility Network are also targeted in the regions they serve, allowing us to develop strong relationships with health writers in the fertility space across the country.

The Valley Table, a quarterly publication devoted to farms, food and cuisine in the Hudson Valley was already well-established with foodies looking for the inside scoop on the region’s hottest chefs, restaurants, specialty markets and more. A Founding Sponsor of Hudson Valley Restaurant Week, the magazine was ready to make the leap into social media territory and hired Shameless Promotions to create a social media campaign for Restaurant Week in 2010. Our web gurus developed Facebook and Twitter accounts that not only promoted Hudson Valley Restaurant Week, but created contests and click-worthy content highlighting restaurants and chefs participating in Restaurant Week – even convincing a few to share their recipes!  Fans of The Valley Table engaged in lively conversation and were encouraged to share their own Restaurant Week experiences by uploading photos from their smartphones and post up-to-the-minute reviews during their meal. Today, over 2,000 Facebookers “Like” The Valley Table and continue the conversation year-round.